Client: Rover 200
Buyer: Jason Carter
Agency: CIA Medianetwork
Buyer: Mike Taylor
Client: Sega Saturn
Agency: Universal McCann
Buyer: Jon Clarke
TV station: Channel 4
Date: 6 September, 21.30
Break transmission time: 22.00
Barb: 14.5 16- to 34-year-old
Channel 4 continues to score highly with its post-9pm Friday night line-
up, with Friends as the lynch-pin of the schedule.
The popularity of the programme is proven by the fact that it’s often
cited as an example of the channel’s creeping commercialism. It
certainly does the numbers.
The prospect of a double helping of the show last Friday, complete with
a star-studded guest list which included Julia Roberts and Jean-Claude
Van Damme, was enough to get both viewers and advertisers drooling.
Six advertisers lined up for exposure in the break between the two
episodes: Wrangler, Libresse Bodyform, Sega Saturn, Boots, American
Express and Rover.
For Rover, the synergy between the ad’s New York theme and Friends made
a good fit. The fact that the bumper issue was a one-off special also
attracted the carmaker.
The show is generally a good vehicle for Wrangler because of its
popularity with 16- to 34-year-old light viewers.
Sega Saturn’s new ad campaign broke last week and the Friends special
was perfect timing, providing the best slot of the evening.