MEDIA: THE VIRGIN RADIO BREAKFAST SHOW: AN EXPERT’S VIEW - Eleanor Trickett finds the Ginger One’s cocky style to be annoyingly captivating

Who does Chris Evans think he is? OK, compulsory question over.

Who does Chris Evans think he is? OK, compulsory question over.



Let’s ask the more important (and frequently overlooked) question: is he

any good?



The case for the defence reads: Radio 1 gaining one million extra

listeners during his stint on the breakfast show; the mould-breaking TFI

Friday; leaving the Big Breakfast quaking in his wake and, last but not

least, dumping Kim Wilde. The case for the prosecution? He’s a prize

wanker - we all know this. He’s loud, he’s arrogant. We all know this

too. But he’s funny and, sometimes, even disturbingly endearing.



Which is why I didn’t channel-hop on my radio the other morning, as I

had planned to, between Radio 1 (to check out Zoe Ball’s effort), Xfm

(still new enough to warrant scrutiny) and Virgin. After three visits to

each station over ten minutes, I kept it on Virgin.



The ginger fool slagged off Branson, accusing him of cheap PR, hiring

him (Evans) for ten weeks as damage limitation against Zoe Ball (as

if ...), and demanding the renewal of his contract. ’The arse just keeps

talking about himself!’ I fumed, while lapping it up.



Evans is funny. And cute. And the few songs he does play are cracking,

even if they are all by Black Grape. Hell, I like Black Grape. But he

hates commercial radio. He said so, having to stem his flow of verbal

effluvia for an ad break. And thank heaven - it was all getting a bit

much.



So who wins the breakfast war? Take my advice: build your own breakfast

show. Listen to Evans until your brain bleeds, turn over and listen to a

couple of great songs on Xfm. And Radio 1? Well, its traffic news is

quite good.



Eleanor Trickett, Campaign’s rock chick, likes a ginger breakfast.



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