Media Week Annual: Seeking inspiration in an age of disruption

Gideon Spanier, head of media at CampaignThere are only two things that matter in media: ideas and people. We hope you will find plenty of both to inspire you in the annual edition of Media Week.

If we believe advertising and communications matter because they inform and entertain us, and help us navigate our world and make choices, then there has never been a more thrilling or more unpredictable time to work in this industry. Disruption, chaos and opportunity are everywhere.

So we are delighted that two of adland’s smartest thinkers, the author Ian Leslie and the Facebook UK and Ireland chief Steve Hatch, have written two compelling essays that seek inspiration from the past and ask in different ways: how does advertising reinvent itself in the mobile era?

There are no easy answers. As Sir Martin Sorrell points out in his "My media week" diary, media people have been talking about moving beyond the "30-second spot on network television" for 20 years. But there are few places in the world that have a better track record than Britain when it comes to creativity and innovation.

We need more leaders and original thinkers, so it has been fascinating to quiz the current crop of chief executives and discover how many have come from just two companies – Emap and BLM. Their stories ought to inspire anyone who thinks corporate culture can drive business transformation.

It is why we have asked Sue Unerman and Kathryn Jacob to write about the prejudices still facing women in their careers, while Simon and Henry Daglish talk about the value of relationships as two brothers working in the same industry.

We can all agree that it is hard to get the work/life balance right in the smartphone age, so we have invited some of media’s busiest people to tell us how they unwind, while David Emin, Media Week’s agony uncle, is back to offer some light-hearted relief.

Media Week is going through change of our own as our website is moving under the editorial umbrella of Campaign. Our sister title has now become the mother brand, reflecting its status as the most important global news source for the ad industry and how the lines between marketing disciplines are blurring.

But, as this supplement shows, the Media Week brand lives on. The Media Week Awards, the most important annual awards in UK commercial media, take place in October, and other flagship events such as Media360 and the Media Week 30 Under 30 are back and better than ever in 2016.

Finally, thank you to all the contributors to this supplement, our commercial partners and Spotify for supporting the launch party. Enjoy reading.

Gideon Spanier is the editor at Media Week and head of media at Campaign


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The nostalgia resurgence


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