Zenith’s performance stood out for its compelling client work and its "unparalleled year of new business wins", as well as its efforts with regards to diversity and inclusion.
In the second half of 2019, the agency brought in an impressive amount of new billings from brands such as Disney, Three Mobile, Macmillan, RBS Ventures, 888 Bingo and Eurowings, with no losses, and also grew like-for-like revenue. For the first time non-traditional revenues, from areas such as consulting and data products, overtook traditional commissions and fees. Like other businesses, Zenith has been hit by the Covid-19 pandemic, but it has shown its resilience and capability by continuing to win sizeable accounts, even during lockdown, and increasing billings in 2020 compared to the same period last year.
Zenith has also had a stellar year on the awards front, with winning campaigns for clients including Costa Express, Bodyform and Natwest. On the product front, it has pioneered a new type of search product called OneSearch and data tools that help make predictions based on econometrics.
The agency, which also relocated to new premises in London’s White City in the last year, also has a strong focus on diversity and inclusion, with 30% of its management team BAME. It has pioneered a number of initiatives, such as nameless CVs, reverse mentoring, an ethnicity pay gap analysis and a brand new approach to attracting school leavers from some of the local deprived boroughs.
Manning Gottlieb OMD