My Media Week: Nate Lanxon

We join Nate Lanxon, senior editor, Bloomberg Media, who is fuelled by copious amounts of caffeine and sugar for the launch of Bloomberg Business Europe.

 Nate Lanxon: senior editor, Bloomberg Media
Nate Lanxon: senior editor, Bloomberg Media

Monday

The irony of being nervous about my lack of nerves is not lost on me this morning. I've been working on the launch of Bloomberg Business Europe since January and it goes live in less than 24 hours.

Has my lack of sleep so far this year killed them? Have they actually drowned in adrenaline?

I have no time to investigate the complexities of my digestive system because it is time to power walk to my desk on the third floor of Bloomberg’s European headquarters near Liverpool Street, London.

Nose pressed to the screen of my iPhone from Tube station to desk, I completely miss the fact that our building has had an internal rebrand. Everywhere I now look, Bloomberg Business slogans and marketing materials decorate the interior walls, podiums and fish tanks.

There's a buzz of excitement. Everyone I talk to this morning knows the "big launch" is happening a few hours from now.

I go to Boots to buy some Sour Patch Kids. Neither a smoker nor a mid-week drinker, I find the neon colouring of these things are a suitable alternative to tobacco and booze when it comes to desk-bound moments of pressure.

They join my desk drawer, where their new housemates the mint chocolate Club biscuit and jar of Jelly Babies welcome them.

We're six hours from launch. I'm still not nervous. Although I am anxious about my lack of nervousness. It's so ironic. What have I forgotten to do for this launch?

Tuesday

I didn't go home last night. I planned on staying all night at the office to ensure the site launched smoothly. It did. In fact it went so smoothly that just before midnight I stopped in at a hotel around the corner from the office to get a bit of unplanned time with a quilt.

I set an alarm for 3am so I could be back at the office to ensure our brand new European homepage was ready for our early-morning readers.

I have been conducting a few interviews about our launch, but as an interviewee rather than a journalist myself. It's odd on this side of the fence. I'm used to trying to get other people to spill the beans on the juiciest soundbites.

Suddenly I'm aware that my boss, our EMEA managing director Adam Freeman, is sat beside me. I should think about my answers carefully.

During the rest of the day I am glued to real-time analytics and talking with our London bureau staff as well as colleagues from other bureaus in Geneva, Paris, Munich and Amsterdam.

I also eat three Jaffa Cake Bars and have drunk at least nine cups of coffee since 3am (it might be more but I'm basing this solely on the empty cups behind my monitor).

I leave the office at 6pm. I haven't been home since Sunday evening. I'm going to sleep well.

Wednesday

I did not sleep well. I kept myself awake most of the evening thinking of which metrics would be most useful for both editorial and commercial use to cut down on the number of traffic reports I'd need to have produced.

I usually have to sleep with old British sitcoms on an iPad, but this didn't work last night and by the time the third episode of The Good Life had finished I'd already drafted a job description for a cross-bureau production manager. I can sleep tomorrow.

Back in the office there are conversations flying from one side of the newsroom to the other. The digital team is embedded right in the middle here, so collaboration is already ramping up.

This is a really important moment. There's a lot of well-trodden tradition in the Bloomberg newsroom, and the potential for additional and more collaborative ways of handling cross-platform digital journalism has the building excited.

Traffic is good and among the compliments I've received today, I learn that Michael Bloomberg is pleased with the new European edition.

I smile a little inside. Then, quite a lot outside. Then I go back to my analytics reports and Sour Patch Kids.

Thursday

Tonight is our launch party. I'm told we have hundreds of attendees and I can see our event space being redeveloped over the day to look like a super-modern auditorium complete with bespoke drinks bar, white leather sofas and interactive video walls to display our new homepage.

The ongoing lack of technical issues with the site compliment the praise we seem to be getting, and I'm beginning to allow myself to relax a little more.

I slept better last night and enjoyed an educational podcast about the James Webb space telescope on the way to work rather than my usual morning playlist of business and technology news podcasts.

I normally don't drink alcohol in the week. But at tonight's launch party, at which I'm giving a small opening speech along with Adam Freeman (EMEA MD) and Justin Smith (CEO), I'll allow myself a moment of media luxury. 

I won’t go to our after party though, as that would be overkill on a school night.

I went to the after party. It was, indeed, overkill for a school night. I expect to sleep well.

Friday

Whose idea was it to set up an 8am talk for me to give to 200 colleagues this morning about the launch? I do not appreciate the early start. But if my headache is any measure, we celebrated the successful launch of Bloomberg Business Europe very well indeed.

I greatly enjoyed all the conversations I had with guests from the media, technology companies, fellow journalists, industry leaders and members of the financial community.

I spend the rest of the day giving a few more internal talks about the new launch. With a company this large and interests so varied, it is really exciting to see so much interest from all corners of the business.

Today, I'm having a conversation with one of our own data analysts about contributing visual data journalism to the website. That's a really exciting amount of inter-departmental collaboration, and more than I was initially expecting for our first week despite the four months of planning.

I stay until 6pm today and my brain and body decide enough is enough. It's time to go home and try to rest for the weekend.

I have no complaints to deal with, as is often the case with new launches, and I have no technical issues to delegate to a team to fix. I'm going home with a few post-party butterflies in my head. Aha! That’s where they were hiding at the start of the week.

The lowdown

Age: 30
Favourite media: The Economist's daily podcasts
My biggest inspiration: Ken Fisher, founder of Ars Technica
Dream job: Running Wired online - but I gave that up to do something even bigger
Not a lot of people know this about me... I produce a podcast called Tech's Message that got to number one in iTunes after four episodes

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