My Media Week: Rosemary Gorman

This week, Rosemary Gorman, group advertisement director, Mail Newspapers, prepares for the annual sales conference in Scotland and gets caught in an uncompromising position by the CMO.

Rosemary Gorman: group advertisement director at Mail Newspapers
Rosemary Gorman: group advertisement director at Mail Newspapers


Home is Hampshire and my day gets started with a bowl of cereal as I stand by the Aga, listen to the business bit on the Today programme, download MailPlus and then rush for the 6.47am train to Waterloo. My Monday commute involves emails and reading the Sunday supplements.

The office day starts with a meeting of the entire sales and marketing team at 8.30am to review business and preview the week ahead.

This is the first week of our new financial year and it is important that this next year is just as successful as the previous has been. But as Jon Steinberg, the new CEO of MailOnline North America reminds our senior exec team this week, selling is fucking tough. Don’t I know it.

Next, I chair a senior team get-together to discuss trading, clients, planning, editorial developments and opportunities, so that I can hear the team's plans. Then it's lunch with our new head of HR.

This weekend we have our annual sales conference and it's important that our plans are tight, so I have a meeting this afternoon with the conference organisers to go through everything.  We are heading to Scotland and we have to make final checks that the hotel bar is suitably well-stocked as Guy Zitter will be joining us for dinner.

I attend a meeting of Maggie's Cancer Charity this evening, (I am on the West London fundraising board) and we discuss plans for the rest of the year. Maggie's is a fantastic charity, which provides practical, emotional and social support to people with cancer and their families.


At 8.30am I suffer my biggest work embarrassment of the week. During a circuit training session at the gym, I am completing my final floor exercise, with my legs flailing around in the air, when our CMO Roland Agambar walks in and catches me at a very unfortunate angle. The joys of the workplace gym.

This morning I am meeting with my colleagues at MailOnline to review progress on our key client collaboration project. This is designed to aid the development of joined-up commercial ideas and test a range of different commercial structures between all the elements of the Mail brand.

Then I meet with our business services director, John Tucker, to review progress on the PATS project.  This is collaboration between all the parties involved in the buying process, which will be a great step forward in facilitating more streamlined trading in the newsbrand marketplace.

Tonight I host a table at WACL and am joined by some wonderful marketing talent – Helen Normoyle from DFS, Tania Littlehales from M&S, Jo Rzymowska from Celebrity Cruises, and Jane Robertson from Sony Entertainment. Charlotte Tice from Mindshare and Walker's Nicki Hare are, as usual, great company. I value this time spent being inspired by visionary women in our industry.


We hold a senior-level agency get-together at Century Club to talk through the latest developments in our business and Roland Agambar (suitably recovered from Tuesday), talks about the launch of the latest Mail rewards programme, MyMail.

We also hear from Kevin Beatty, the CEO of dmg media, on our commitment to continuing to deliver greater opportunities for advertisers to engage with our audiences. This is the perfect opportunity to catch up with our most senior partners – I always enjoy hearing their news and views about what we are doing and the market in general.

I have lunch with Paul Smith and Amanda Lewis of the entertainments agency Aka, and we talk about their marketing plans for their forthcoming shows, including Made in Dagenham.

The day finishes with a business strategy meeting with Kevin Beatty, covering how we look for continuous improvement in our new business programme. I like to read the Standard on my iPad on the way home – I love the quality of the content.


I meet with Samantha Fosbury, my new head of marketing and insight, to discuss our latest research initiatives including a new reader community project.

Wilf Walsh, the new CEO of Carpetright comes to Kensington for a meeting about commercial partnership opportunities – it's always fascinating to hear his views of the world.

Appraisals are one of those things that always seem to be coming round and I spend a good chunk of time today setting out personal objectives for the team, which will deliver the business strategy. Thinking about personal development can seem like a bit of a luxury in the day-to-day maelstrom of work, but it is always time well spent.

Finally, I meet with Steve Goodman from GroupM to talk through a trading update, hear his views on the market and talk through specific client issues.

On my way from meeting Steve, my cab is involved in an altercation with another cab and in the confusion of the accident, I leave my conference suitcase in the back of the car. Several phone calls and a couple of glasses of calming wine later, I am reunited with it and ready for the flight to Scotland in the morning.


Our flight to Edinburgh is delayed by three hours, which is frustrating, but Terminal 5 has lots of retail opportunities to relieve the boredom.

We have some great speakers at our conference – Andrew Harries, the editor of the Scottish Daily Mail talks about the value of great journalism and the circulation lifts that the paper has enjoyed this year. Jon Steinberg's talk is very inspiring and brings a new look at the seemingly sometimes random world of commercial and media success.

However, I think lunchtime is a high point for me as I run into Ryan Giggs in the hotel lobby. As a lifelong Man United fan, I enjoyed the encounter enormously – almost certainly more than he did.

Still, moments like that make all the gym hours worthwhile.

Age: A lady never tells
Favourite media: Newsbrands
My biggest inspiration:  Amazing leaders
Dream Job: Newspaper proprietor
Not a lot of people know this about me... I once chased a couple of thieves down the road where I lived in Putney. But it was three o’clock in the morning and I was completely naked.

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