My Media Week - Sarah Wetham

I'm roused from my slumber by the alarm and switch on either Radio 1 or Radio 4 – depending on my mood. I'm not a morning person, so the radio's great for getting me going.

My train journey into work is a good time to catch up on the news. The Week, which comes through my door every Saturday, is invaluable for its summaries of UK and international press stories.

Read from cover to cover by Tuesday, it brings me nicely to my weekly injection of Marketing and Media Week. I never fail to read these unless it's really crazy, and, even then, the team at I-vu makes sure essential articles are put under my nose!

The bus stop outside our office door is hard to miss. It has some great campaigns, like the recent Sony Ericsson campaign promoting video messaging with a plasma input into the site, or the O2 campaign with voice activation.

Big cities like London mean advertisers have to work much harder to gain stand-out and, when technology and environment are brought together, it certainly grabs my attention.

In the office we listen to Capital FM or Xfm – depending on who's first to put the radio on via the web.

Throughout the day, I receive news bulletins from the MediaGuardian and Media Week websites, great for the media headlines, and scan the BBC website for general news.

I confess that, for someone in my line of work, I don't consume enough media. I live with it for many hours a day and sometimes, just sometimes, it's nice to escape to the countryside where I can switch off and relax...with the Sunday newspapers, now that's a form of media that I really enjoy!

Sarah Whetham is I-vu's head of advertising and one of Media Week's 30 Under 30

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