The property seems to be right up Channel 4's street and the broadcaster did put up some of the initial investment. However, no official deals have been signed yet.
Animal Pharm is what you get when the animals in Animal Farm develop a habit they can't afford and have to sell themselves as guinea pigs to keep getting some sort of fix.
Guinea pigs, though, are about the only furry things you won't find here.
The "medical" staff is lead by Victor the Vulture and the inmates include Harry the manic-depressive hyena, Randy the sex-addicted panda and Delia, a psychotic cane toad who's not averse to selling the odd dose of her hallucinogenic secretions over the internet. Sick but brilliant.
Show: Animal Pharm
Producer: Atomic Arts
Package: First series has 13 24-minute episodes
Target market: 16- to 34-year-olds, skewed towards teenagers
