Titter ye not. Yes, it comes complete with all the tools you'd expect: knife, nail-file, screwdriver, scissors. It also has an LED spotlight and a ballpoint pen.
But the Boy Scout's best friend has now joined the information age - the latest versions come complete with a 64 megabyte USB memory stick, that dinky little device that has superseded floppy discs and CD-Roms in the evolutionary chain. Use it to transfer big batches of files between your many computers.
There's also (and this gets double Zeitgeist marks) an air-travel version, which, for obvious Al-Quaeda-related reasons, doesn't have any of the sharp or pointy metal bits, not even a knife blade.
Just the LED spotlight and the memory device.
Now, that really is a re-invention of the whole concept of "knife". Life round the camp-fire will never be the same again.
What: The Swiss Memory USB
When: Taking pre-orders now on swissknifeshop.co.uk
The damage: £67.50