No-one can say for sure what this is all about, though it could be something to do with, say, a sporting event. The England cricket XI has been performing particularly handsomely in recent weeks.
If you find yourself strangely drawn to the idea of wrapping yourself in a flag and consuming liberal quantities of strong lager, please remember that professional help is always available.
The phenomenon flag brandishing
Begins on ITV at 7.45pm this Sunday with a battle against the French
Ends in a rematch against France in the final on 4 July.