Media: Zeitgeist - Pure Digital's Bug combines the digital radio experience with ET's emotional appeal

Aw. Cute. If you've been looking for an excuse to buy a digital radio - and there's every indication that you have - then this might just be it. Designed by Red or Dead's Wayne Hemingway and Pure Digital, The Bug sports a screen on a stalk (resembling that gimmicky Mac design) and looks suitably 21st century in an emotionally engaging, anthropomorphic, I, Robot sort of a way. And, of course, it does all those things that digital radio geeks have been telling us about for years. The display provides text back-up to whatever you're listening to - such as the titles of tracks playing or news bullet points. And it's the radio equivalent of Sky Plus or TiVo, storing stuff on a hard-drive system that allows you to time shift your listening. It also records on to and plays MP3 files. All in crystal-clear incorruptible digital sound. Who knows, it might even allow you to do something as banal as listen to the football results on Five Live.

The gizmo: The Bug

As explained, appropriately enough, on: www.thebug.com

Pricey? Not half. Yours for: £150, guv

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