The work of a bunch of Texans who fit the series around their day jobs, Red vs Blue is created using the video game Halo. Its writers use the graphics of the XBox shooting game to create the action and add on amusing voiceovers.
And post-Iraq, Red vs Blue has a wider resonance. Its creator Burnie Burns says of the warring soldiers: "They don't know why they are there or what the purpose of the war is, they just know they're not supposed to like the guys on the other side."
The Blood Gulch Chronicles will feature 22 episodes and its ten-strong production team is already working on new projects.
Red vs Blue parodies the conventions of video games while pulling in 30,000 hits a week. It also represents the pinnacle of a new wave of DIY film creation using video games. It may not be long before creatives use video games' graphics engines to make their own ads.
Frequency: weekly (updated each Sunday)
Producers: Rooster Teeth Productions (based in Austin, Texas)