MediaArc launches TV drive for Wessex Water in HTV region

MediaArc, the BBC's in-house agency, has created a TV campaign for

Wessex Water handling all aspects of the creative and media buying for

the campaign.

This is the first full campaign by the agency, which is part of BBC

Resources, since it launched as a separate entity in December 2000.

MediaArc won the Wessex Water account in a competitive pitch.

The 2001/2002 work aims to raise awareness of the brand in the HTV and

Meridian regions where the four TV commercials - one 30-second and three

ten-second - will be shown in October and then again in April and May

next year.

In the commercials, the Wessex Water employee Dave is shown drifting off

into an alternative world where he sees himself as a Tai Chi expert. The

ten-second versions focus on the company's key services.

TV work will be supported by four ads in the regional press and posters

on 15 sites in the HTV and Meridian regions plus 170 bus rears.

James Hall, the creative director of BBC MediaArc, said: "We are

delighted to have been asked by Wessex Water to produce not only the TV

commercials, but also to handle the whole campaign."

The campaign was written by Anne Farrell, Nicola Hurran and Marlon


The latter was also the art director.