MediaCom and AMV lead Top 300 media and creative list

LONDON - Although there was little change among the top ten creative agencies, with Abbott Mead Vickers BBDO remaining in first place, 2003 was the year of the independents.

Campaign's Top 300 shows Miles Calcraft Briginshaw Duffy, Clemmow Hornby Inge and Vallance Carruthers Coleman Priest breaking through the top 30 barrier.

Larger independents Mother and Delaney Lund Knox Warren & Partners saw their billings grow by 163% and 41% respectively.

J Walter Thompson moved up the table from eighth to third, while Lowe saw its billings drop by 20% and fell from third to ninth place.

It was all change for the top five media agencies with MediaCom, led by chief executive Steve Allan, taking the top spot.

ZenithOptimedia's fall to second place is striking given its seemingly unassailable position at the top of the table last year. Carat slipped down to fourth behind MindShare, which continued to rise up the tables.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus