MediaCom bags £31m LVMH UK media account

WPP-owned MediaCom has won the £31 million UK media planning and buying account for LVMH without a pitch.

MediaCom...wins LVMH account without a pitch
MediaCom...wins LVMH account without a pitch

The business had previously been run by a dedicated company called Team UK, set up by the French media agency KR Media, in which WPP owns a 20 per cent stake.The 12-strong Team UK, which had been housed in the same building as MediaCom's sister agency Mindshare, will now be integrated into MediaCom. The account will be led by the MediaCom planner Penny Logier.

LVMH-owned Louis Vuitton used Madonna in its ad for its 2009 spring/summer campaign, shot by the photographer Steven Meisel.

Louis Vuitton has used Jennifer Lopez and Scarlett Johansson in past advertising campaigns.