Mediacom and Carat lead shortlist for the 2014 PPA Advertising Awards

Mediacom, last year's Agency of the Year, has seven campaigns up for awards, and Carat has five campaigns shortlisted a total of six times.

Mediacom and Carat lead shortlist for the 2014 PPA Advertising Awards
Carat's campaigns include work for Diageo's Baileys and Vauxhall, which are up for two awards each. Mediacom has for campaigns with double nominations: Sky Movies, Sony Experia, Universal PIctures and GSK's Night Nurse.

This year sees two new awards categories, Best use of Social Media and Best use of Content, which recognise the best of planning and execution of advertising for magazine brands. Brands up for these awards include, Clinique, Dunlop, Kerry Foods and Audible, as well as Cisco by OMD which is nominated in both categories.

Mindshare’s campaign for Ford Fiesta and Stylist’s 24 hour issue has been nominated in every category, and Kopparberg UK: Eklektic Magazine by GoodStuff sees three nominations.

"This year we’ve been delighted by the diversity, ingenuity and execution of the campaigns entered into the PPA Advertising Awards," said James Papworth, marketing director of the PPA. "There is so much going on in this space right now, that it’s wonderful to be able to put this work and those that produced it, in the limelight."

The winners will be announced at a ceremony at Paramount in London on 8 October.

See the full shortlist below, and at www.ppa.co.uk:

Best Integrated Campaign

Audible: Your Perfect Running Partner by Initiative Media; Leah Annett, Steve Hare, Jack Winter and Deborah McKay

Cannon Pixma: Let’s Get Physical by PHD; Emma Callaghan, Liam Doyle, Matt Baker, Adam Harris at Time Out, Paul Brett at Time Out, Sarah Dawson at Time Out, Nick Russell at Global and Natasha Hampson at Global

Clarks: Style on the Square by Havas Media Group & Time Inc. UK Ltd; Laurel Kaye at Havas Media Group and Jon Tickner at Time Inc. UK Ltd

Ford Fiesta: Stylist 24 Hour Issue by Mindshare; Ben Maslen

MJ Honey by OMD; Tara Mendelsohn and Nicola Dhanjal

Panasonic Viera: Summer of Sport by Vizeum; Lydia Mulkeen, Ben Penny, James Cross and Sam Hughes

Sky Movies: Movie Buffs by Mediacom; Emily Woolins and Tim Lawrence

Taylors of Harrogate: Yorkshire Gold by GoodStuff; Sam Fowler and Sam Drake


Best Innovation (including New Ad Technology)

Clarks SS14 ELLE Partnership by Havas Media Group; Natalie Smith, Jo Blake, Laurel Kaye, Ben Chadd, Neil Holmes and Luciana Teixeria                                   

Clinique Healthy Start by M2M; Karoline Moore

Davidoff: Love the Ocean by OMD; Tara Mendelsohn and Nicola Dhanjal

Diaego: Baileys: Chocolate Luxe with Stylist by Carat; Jessica Evans, Charlie Almond, Louise Wright, Gemma Andrews, Claire Packham, David Wade at UNITY, Ella Dorley-Brown at UNITY, Kirsty Raynor at STYLIST and Lisa Swain at STYLIST

Ford Fiesta: Stylist 24 Hour Issue by Mindshare; Ben Maslen

Isme: Shop For Your Shape Tool by Carat; Ross Combes

SONY Mobile Xperia Z1 Compact: Great Things Come by Mediacom; Gemma Jebb and Charlotte Goddard


Best Partnership or Collaboration

BA Caribbean by Carat; Craig Constantinou, Kate Howard, Jessica Evans and Mark Jones                       

Diaego: Baileys: Chocolate Luxe with Stylist by Carat; Jessica Evans, Charlie Almond, Louise Wright, Gemma Andrews, Claire Packham, David Wade at UNITY, Ella Dorley-Brown at UNITY, Kirsty Raynor at STYLIST and Lisa Swain at STYLIST

Ford Fiesta: Stylist 24 Hour Issue by Mindshare; Ben Maslen

GM: Vauxhall Adam: Cosmopolitan Ultimate Woman of The Year by Carat; Simon Mayfield, Barney Price, Laurel Tennison and Jessica Evans

John Lewis: Beautiful Partnership by MGOMD; Laura Keogh and Sophie Barbieri

Kopparberg UK: Eklectik Magazine by GoodStuff; Sam Drake and Sam Fowler

Remington by MGOMD; Harpreet Jandu, Josh Chi and Lin Sze Teh

Sainsbury's: Live Well For Less by PHD; Holly David and Maxine Petty

Universal Pictures: The Hooligan Factory and Viz by Mediacom; Phil Jameson and Matthew Day

Windows Phone with NME by UM London; Rory Behrman and Nick Heales, Neil McSteen at Time Inc. UK Ltd

Xbox & Future Publishing by UM London; Rory Behrman, Dan Putland, Neil Peace and Nick Heales

Goodstuff & Bauer: Lifetime Campaign by GoodStuff and Bauer Media; Lucy Banks at Bauer Media and Tom Darlington from GoodStuff

O2 GoThinkBig by Bauer Media, Zenith and O2; Lucy Banks at Bauer Media, Zenith and O2 


Best Use of Print

Ford Fiesta: Stylist 24 Hour Issue by Mindshare; Ben Maslen

GSK: Night Nurse: Hidden London by Mediacom; Emma Brogden and Katie Lewis           

GSK: Pirinaise by Mediacom; Emma Brogden

Kellogg's All-Bran and Hearst (Red and Good Housekeeping Partnership) by Carat; Christina Qazi and Josh Jalloul

Kopparberg UK: Eklectik Magazine by GoodStuff; Sam Drake and Sam Fowler

Mira Showers: Home Improvement by Vizeum; Joe Chapman, Lydia Mulkeen and Sam Hughes

Panasonic FZ200: "Hobbyist" by Vizeum; Lydia Mulkeen, Joe Chapman and James Cross

SONY Mobile Xperia Z1 Compact: Launch by Mediacom; Gemma Jebb

Tesco General Merchandise Relaunch by Initiative; Jon Hill, Simon Smith            and Dan De Costa

Unilever: Stork Easter Baking by Mindshare; Heather Williams

P&G: Prestige ESCADA Fragrances and Hello Magazine by Hello and SMV Group; Laura Phillips at Hello and Victoria Flouri at SMV Group 

 
Best Use of Social Media

ASICS: Target 26.2 Campaign by Hearst Rodale and ASICS; Andrea Sullivan at Hearst Rodale, Gemma Frostick at Hearst Rodale and Cathy McGinnis at ASICS

Cisco by OMD; Michelle Sarpong and Sarah Jenkins

Clinique Healthy Start by M2M; Karoline Moore

Ford Fiesta: Stylist 24 Hour Issue by Mindshare; Ben Maslen

GM: Vauxhall Adam: Cosmopolitan Ultimate Woman of The Year by Carat; Simon Mayfield, Barney Price, Laurel Tennison and Jessica Evans

GSK: Night Nurse: Hidden London by Mediacom; Emma Brogden and Katie Lewis

Windows Phone with NME by UM London; Rory Behrman and Nick Heales, Neil McSteen at Time Inc. UK Ltd 

  
Best Use of Content

Audible: Your Perfect Running Partner by Initiative Media; Leah Annett, Steve Hare, Jack Winter and Deborah McKay

Cannon Pixma: Let’s Get Physical by PHD; Emma Callaghan, Liam Doyle, Matt Baker, Adam Harris at Time Out, Paul Brett at Time Out, Sarah Dawson at Time Out, Nick Russell at Global and Natasha Hampson at Global

Cisco by OMD; Michelle Sarpong and Sarah Jenkins

Dunlop: Pure Driving Experiences by Mediacom and Haymarket Motoring; Matt Holiday, Charlotte Goddard and Haymarket Motoring Team

Ford Fiesta: Stylist 24 Hour Issue by Mindshare; Ben Maslen

Kerry Foods: Pure by Vizeum; Joe Chapman, Lydia Mulkeen and Sam Hughes           

Kopparberg UK: Eklectik Magazine by GoodStuff; Sam Drake and Sam Fowler

Sky Movies: Movie Buffs by Mediacom; Emily Woolins and Tim Lawrence

Universal Pictures: The Hooligan Factory and Viz by Mediacom; Phil Jameson and Matthew Day

Volkswagen Value: Well Worth It by Mediacom; Anna Cheetham, Vicky Wallace, Tom Planer, David Toussaint and Jeremy Bock

Xbox & Future Publishing by UM London; Rory Behrman, Dan Putland, Neil Peace and Nick Heales

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