MediaCom creates specialist group to cover internet work

MediaCom TMB has set up a specialist new-media operation, designed to provide media planning and buying expertise on the internet, and has moved Barry Cree from client handling to head the new division.

MediaCom TMB has set up a specialist new-media operation, designed

to provide media planning and buying expertise on the internet, and has

moved Barry Cree from client handling to head the new division.



Media.com Interactive is a six-strong team that will work with existing

MediaCom TMB clients to handle all their online communications

requirements.



The agency is already implementing online campaigns for its clients but

it is formalising the business under the Media.com banner, which is also

being developed as a global brand.



There are more than 20 Media.com divisions at MediaCom offices around

the world, with a head office in New York and European headquarters in

Denmark.



Cree said that UK internet access and online advertising activity had

now reached the point where it made sense to open a London branch of the

new-media network.



’We’re already working online for between 30 and 40 existing MediaCom

clients and are constantly being approached by new-media companies

asking for strategic advice,’ Cree added.



Although MediaCom has a raft of new-media clients such as IC24 and the

web communities developer, Fortune City, Media.com will restrict itself

to planning and buying campaigns on the internet and offering strategic

guidance to new-media companies. All off-line campaigns for new-media

clients will be handled by the rest of MediaCom TMB.



The company is now hoping to recruit a further four executives,

particularly in the area of post-analysis, to beef up the Media.com

proposition over the next few months.



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