MediaCom TMB has set up a specialist new-media operation, designed
to provide media planning and buying expertise on the internet, and has
moved Barry Cree from client handling to head the new division.
Media.com Interactive is a six-strong team that will work with existing
MediaCom TMB clients to handle all their online communications
requirements.
The agency is already implementing online campaigns for its clients but
it is formalising the business under the Media.com banner, which is also
being developed as a global brand.
There are more than 20 Media.com divisions at MediaCom offices around
the world, with a head office in New York and European headquarters in
Denmark.
Cree said that UK internet access and online advertising activity had
now reached the point where it made sense to open a London branch of the
new-media network.
’We’re already working online for between 30 and 40 existing MediaCom
clients and are constantly being approached by new-media companies
asking for strategic advice,’ Cree added.
Although MediaCom has a raft of new-media clients such as IC24 and the
web communities developer, Fortune City, Media.com will restrict itself
to planning and buying campaigns on the internet and offering strategic
guidance to new-media companies. All off-line campaigns for new-media
clients will be handled by the rest of MediaCom TMB.
The company is now hoping to recruit a further four executives,
particularly in the area of post-analysis, to beef up the Media.com
proposition over the next few months.
