MediaCom drives to top of 1999 agency league table

MediaCom TMB has topped Campaign’s new-business league table, recording a net gain in 1999 billings of pounds 75.8 million thanks to the pounds 80 million Volkswagen account it won last August.

MediaCom TMB has topped Campaign’s new-business league table,

recording a net gain in 1999 billings of pounds 75.8 million thanks to

the pounds 80 million Volkswagen account it won last August.



MediaCom TMB, born out of the merger of MediaCom and The Media Business,

picked up a string of other contracts. Iceland’s pounds 12 million

business, a pounds 5.5 million account from IPC and a pounds 4 million

brief from Scottish Telecom all helped push it to the top spot. But it

lost pounds 32.5 million-worth of business, including a pounds 15

million slice of Mars - which went to Zenith Media - and the pounds 7

million Warner Brothers contract.



New PHD moved up from ninth place in 1998 to come second. Wins included

the pounds 15 million COI anti-smoking campaign and the pounds 5 million

British Midland business.



Winning the pounds 20 million Britvic Pepsi contract helped MindShare to

third place with billings of pounds 50.5 million. Zenith came fourth,

after winning the pounds 60 million Mars account.





NEW-BUSINESS LEAGUE TABLE

Agency                                   Net gain

MediaCom TMB                         pounds 75.8m

New PHD                              pounds 52.6m

MindShare                            pounds 50.5m

Zenith                               pounds 43.2m

Motive                               pounds 31.9m

BMP OMD                              pounds 30.6m

Booth Lockett Makin                  pounds 29.2m

Optimedia                            pounds 27.3m

Western International                pounds 26.5m

Manning Gottlieb Media               pounds 26.3m



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