Media.Com grabs VW from Tribal DDB

LONDON - Volkswagen has moved its online media planning and buying business, estimated at £4 million, out of the full-service digital agency Tribal DDB London and into WPP's Media.Com, the digital arm of MediaCom.

VW...Media.Com takes media
VW...Media.Com takes media

MediaCom has handled VW's offline media planning and buying for more than ten years. The Omnicom-owned Tribal DDB's sister agency, DDB London, holds the car giant's advertising account.

A VW spokeswoman said: "While Tribal was doing a good job, MediaCom could offer a streamlined process as it already buys our traditional media and can therefore add extra utility.

"VW will be able to benefit from the buying power of Group M," she added.

In February this year, VW launched a multimillion-pound web portal, created by Tribal DDB.

The overhaul was aimed at providing customers with the "most lifelike" car-buying experience on the internet and repositioning the site as a state-of-the-art online showroom for potential customers.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content