MediaCom leads media agency nominees in DCM Awards 2016

MediaCom leads the way with the most number of entries among this year's most celebrated big screen campaigns for the Digital Cinema Media Awards.

MediaCom leads media agency nominees in DCM Awards 2016

Held in association with Campaign, this year’s awards honour and celebrate the best ad campaigns aired on the big screen by the media industry over the past year. 

MediaCom has eight entries shortlisted, out of 38 in total.

Three of MediaCom's shortlisted entries are for furniture retailer DFS. The furniture retailer has been shortlisted for Best Use of Dynamic Targeting in Cinema; Best Use of Cinema in an Integrated Campaign; and Best Newcomer to Cinema. 

Fellow Group M agency Mindshare has seven entries shortlisted, two of which are for mobile operator Three. 

The DCM Awards launched last year, with Starcom taking home the Grand Prix for Heineken's "Open your cities" campaign.

Karen Stacey, chief executive of DCM, said: "Once again we've received a fantastic selection of work in 2016, building on the huge success of last year's inaugural DCM Awards. 

"The nominees consist of an inspiring range of brands and agencies who have been burning the torch for creativity in cinemas with their impressive campaigns. I'm now very much looking forward to working with our esteemed panel of judges to discuss and debate over what will emerge as this year's winners."

Full list of nominees for the DCM Awards 2016

Best use of dynamic targeting in cinema 

This category rewards campaigns which demonstrate the best use of the dynamic targeting capabilities of digital cinema.

  • BMW: Star Wars Gold Spot | BMW | Amplifi
  • DFS Uses Cinema to Tell Stories | DFS | MediaCom
  • Three Box Clever to Launch 4G Supervoice | Three | Mindshare

Best use of cinema in an integrated campaign

This category rewards the most outstanding integrated and multi-platform campaign that uses cinema media alongside at least one other media platform (e.g. radio or TV) or marketing discipline (e.g. PR, point-of- sale).

  • A New Chapter for T&G: Using AV to Deliver Results | Toni and Guy | Mindshare UK
  • How M2M Created an Alternate History for Amazon Video and The Man in the High Castle | Amazon | M2M Media
  • Fred the Zebra B&Q | MEC
  • The Aliens | Channel 4 | OMD UK
  • DFS Uses Cinema to Tell Stories | DFS | MediaCom
  • Lloyds 250 Years | Lloyds | MEC
  • Microsoft Windows 10 - The Ultimate Launch | Microsoft | Dentsuaegis
  • The Last Panthers On Sky Atlantic | Sky | MediaCom  
  • I Know What You Unboxed Last Summer | Three | Mindshare
  • Vauxhall Awards Season Sponsorship | Vauxhall | Carat
  • Opportunity Knocks for Cinema | Gumtree | the7stars
  • Finding Our Magic with Cinema in 2016 | LYNX | Mindshare UK 

Best long-term cinema campaign 

This category rewards long-term campaigns that have used cinema media as part of their strategy for a significantly longer period than the average six-week campaign, or have run multiple bursts as part of a long-term campaign over a period of months.

  • Meerkat Movies | Compare The Market | MEC
  • Finding Our Magic with Cinema in 2016 | LYNX | Mindshare UK 
  • &tv Establishes Its Place in The UK Through Effective Cinema Campaign | &TV | Di5 Ltd

Best newcomer to cinema

This category is for new brands or brands who have not used cinema before it went digital in September 2012.

  • Flying Stuntman | Cheapflights | Goodstuff Communications & Forever Beta
  • DFS Uses Cinema to Tell Stories | DFS | MediaCom
  • Exactly What You Need (And Everything Else) | eBay | MediaCom
  • Your Christmas, Your Rules | House of Fraser | Goodstuff Communications  
  • Breaking Through the Screen: How Cinema Helped Get Gaz & Leccy Under Control | Smart Energy GB | PHD
  • Facebook Friends 2.0 | Facebook | Mindshare UK
  • Opportunity Knocks for Cinema | Gumtree | the7stars
  • Sonos &; IMAX - Partnering The Best in Cinema with The Best in Home Listening | Sonos | Vizeum & Amplifi
  • Bringing Indulgent Moments to Lindt Lindor | Lindt Lindor | MediaCom
  • A New Chapter for T&G: Using AV to Deliver Results | Toni and Guy | Mindshare UK 

Best use of innovation in cinema 

This category rewards campaigns that can demonstrate genuinely innovative thinking, whether through new technology, new formats, new insight or planning. 

  • Breaking Through the Screen: How Cinema Helped Get Gaz & Leccy Under Control | Smart Energy GB | PHD
  • Sonos & IMAX - Partnering The Best in Cinema with The Best in Home Listening | Sonos | Vizeum & Amplifi
  • Made for Bond | Sony | MediaCom
  • Live There | Airbnb | Starcom Mediavest
  • Vauxhall Awards Season Sponsorship | Vauxhall | Carat 

Best ‘marketing for good’ campaign

This category is new to the Digital Cinema Media Awards for 2016 and recognises campaigns that have delivered a tangible impact for good.

  • Right Now | Cancer Research UK | MediaCom
  • Curse for Curzon | Curzon | Ragged Crow
  • Respect The Water | RNLI | OMD UK
  • Parallel Lives | The Princes Trust
  • Every Last Child - Save The Children | Save the Children | the7stars