MediaCom narrowly tops Campaign's 2017 media business rankings

Despite winning well over £100m in UK media accounts, MediaCom ended 2017 by only just topping Campaign's new-business rankings for the year.

Citroën: MediaCom picked up the car brand owner Groupe PSA's global media account
Citroën: MediaCom picked up the car brand owner Groupe PSA's global media account

The Group M agency landed three global media accounts in 2017, worth a combined £124.5m in the UK: Boots, Peugeot and Citroën owner Groupe PSA, and Cartier brand owner Richemont

But MediaCom's eight losses, totalling £57.8m, meant the agency's net billings came in at £66.7m at the end of the year. This included the £23.7m Procter & Gamble press-buying account (now with Publicis Groupe's Starcom) and the £12.9m Carpetright business (now with Publicis' Zenith).

In second place was Omnicom's PHD, which secured three wins totalling £64.6m in new billings: Funding Circle, BetVictor and Argos.

Not far behind was Starcom, which picked up third place thanks to winning the P&G press-buying account, as well as Heinz and Pandora Jewellery.

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors.

The tables rank agencies according to how much business they bring in as well as any accounts they lose.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

AGENCY
MEDIA

Death of the classroom?

BRANDS

A marketer's guide to the GDPR