MediaCom narrowly tops Campaign's 2017 media business rankings

Despite winning well over £100m in UK media accounts, MediaCom ended 2017 by only just topping Campaign's new-business rankings for the year.

Citroën: MediaCom picked up the car brand owner Groupe PSA's global media account
Citroën: MediaCom picked up the car brand owner Groupe PSA's global media account

The Group M agency landed three global media accounts in 2017, worth a combined £124.5m in the UK: Boots, Peugeot and Citroën owner Groupe PSA, and Cartier brand owner Richemont

But MediaCom's eight losses, totalling £57.8m, meant the agency's net billings came in at £66.7m at the end of the year. This included the £23.7m Procter & Gamble press-buying account (now with Publicis Groupe's Starcom) and the £12.9m Carpetright business (now with Publicis' Zenith).

In second place was Omnicom's PHD, which secured three wins totalling £64.6m in new billings: Funding Circle, BetVictor and Argos.

Not far behind was Starcom, which picked up third place thanks to winning the P&G press-buying account, as well as Heinz and Pandora Jewellery.

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors.

The tables rank agencies according to how much business they bring in as well as any accounts they lose.


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