- MediaCom TMB has picked up the planning and buying account for the frozen seafood brand, Young's Bluecrest.
The media account was previously held by StarCom Motive while creative was handled by Grey. The business was put up for review following the merger of the Young's business with Bluecrest.
Commenting on MediaCom's appointment, Jim Cane, the commercial director of Young's Bluecrest, said: "MediaCom have really opened our eyes to what can be achieved through creative media planning."
Young's Bluecrest claims that it will spend £2.5 mllion in promoting the brand between now and March next year, with a branding campaign for Young's Seafood as well as advertising supporting new product launches.