MediaCom picks up E.ON media account

LONDON - E.ON, the home energy group formerly known as Powergen, has awarded its media planning and buying account, estimated to be worth £30 million, to WPP's MediaCom.

E.ON...media account goes to MediaCom
E.ON...media account goes to MediaCom

The business includes E.ON's online media planning and buying account, formerly handled by Zed Media.

MediaCom pitched against Initiative, the incumbent on E.ON's offline media planning and buying account, along with other agencies including PHD.

Last month E.ON hired MVi, the digital division of MediaVest Manchester, to handle its search marketing account.

E.ON, a German energy company, dropped the Powergen brand last year in favour of its corporate name.