MediaCom picks up TUI Travel account

LONDON - WPP-owned MediaCom has won TUI Travel's £12 million media planning and buying account after a final shoot out with Aegis agency Carat.

TUI Travel...appointed MediaCom
TUI Travel...appointed MediaCom
The two agencies went through to the final round of the pitch last month, after TUI eliminated incumbents Walker Media and Media Planning Group.

TUI called the review in December last year in order to consolidate its off-line planning and buying for its Thomson, First Choice and Portland brands following its merger with First Choice.

MPG handled the £7 million Thomson account and Walker was the incumbent on the £5 million First Choice account.

Universal McCann also pitched for the business. Its Manchester office handles TUI's direct-focused Portland brand, which was unaffected by the review.