MediaCom retains £20m Metropolitan Police account

MediaCom has retained the £20 million media planning and buying business for the Metropolitan Police Authority.

Metropolitan Police: MediaCom has held account since 2001
Metropolitan Police: MediaCom has held account since 2001

The retention follows a tender issued by the Met Police in November last year ahead of a review process. Carat and Manning Gottlieb OMD were also involved in early stages of the review.

MediaCom is a longstanding incumbent on the account, which is worth up to £20 million in billings over the next four years. It has held the business since it won the consolidated account in 2001 and successfully defended it in 2006.

The agency, which has won awards for its work on the account including the 2007 Grand Prix at the IPA Effectiveness Awards, has been handed the contract for an initial term of three years, with the option to extend it for a further 12 months.

Funding for the account is split between HR People Services and the Directorate of Public Affairs for the Metropolitan Police Service. The DPA requirement focuses on campaigns tackling issues such as counter-terrorism, gun and knife crime, domestic violence and community policing. The HR requirement focuses on recruitment campaigns.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content