MediaCom scoops Northern Foods' £5 million media

LONDON - Northern Foods has awarded its £5 million media planning and buying business to WPP-owned MediaCom after a pitch.

Fox's Biscuits...part of Northern Foods
Fox's Biscuits...part of Northern Foods

MediaCom won the business following a pitch against the incumbent on the account, Publicis-owned Equinox, and undisclosed agencies.

Equinox had worked on Northern Foods business since 1998.

The account includes Northern Foods brands Fox's Biscuits, Goodfellas Pizzas and Dalepak Foods.

Northern Foods recently consolidated its advertising business into Mother.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content