MediaCom TMB beefs up board

MediaCom TMB has appointed two board directors.

MediaCom TMB has appointed two board directors.

Karen Blackett, who heads the Audi car business, and Jason Theodore, who

presides over the SmithKline Beecham account, were promoted last


Blackett worked for The Media Business before it merged with MediaCom in

August last year. She has also done stints at CIA Medianetwork and

Zenith, where she worked on BT’s account.

Blackett’s main client at MediaCom - the UK’s third largest agency - is

the Volkswagen brand, Audi.

The Audi team consists of associate director Ben Duhig and media

managers Abi Saunders - who has just joined MediaCom from New PHD where

she worked on Volvo - and Ian Mullins. Blackett also oversees media for

Tag Heuer Watches.

Theodore has been with the media agency since 1995. He joined from IDK

Media where he worked on the Express Newspapers account.

His biggest client is SmithKline Beecham, an account he shares with

senior planner Paul Coffee and the planner/buyers Mark Jarrett and Gary


Theodore also heads the Jockey, Allergan and British Rail International


Commenting on the board promotions, MediaCom’s joint managing director

Jane Ratcliffe said: ’Their can-do attitude and innovative media

solutions are an asset.’

MediaCom, has also promoted Claudine Collins as deputy to the press

director Steve Goodman in a bid to strengthen the agency’s press buying


Collins will look after all MediaCom’s press clients but will focus

primarily on the VW business, which includes Audi, Seat and Skoda.


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