MediaCom TMB has been appointed to handle the pounds 5 million
media planning and buying account for the partworks publisher, De
The appointment, which covers the UK and Ireland, comes after a
The incumbent, John Ayling Associates, won the De Agostini account three
and a half years ago, when the partworks company was called Orbis.
De Agostini appointed a new marketing director, James Franks, last
Franks, who was promoted from sales and marketing manager, has overseen
a complete review of the creative, media and fulfilment agencies since
he took over.
He said: ’De Agostini continues to challenge the ever changing and
developing media potential to ensure our position at the forefront of
the partwork market. We look forward to maximising the opportunities
with the innovation of MediaCom TMB.’
Nick Lawson, the joint managing director of MediaCom TMB, said: ’Moving
a company such as De Agostini away from their well-established media
avenues is sure to be a great challenge that MediaCom TMB are excited to
John Ayling, the managing director of John Ayling & Associates, said:
’Naturally we were disappointed to lose the UK account. However, we are
delighted that De Agostini’s New Markets division has re-appointed us to
continue across a number of markets in Eastern Europe and Greece.’
New Markets is a separate division of De Agostini with its own managing
The review was sparked by the radically changing media marketplace.
Partworks companies, which traditionally spend in concentrated bursts on
television, are being forced to reassess strategy.