MediaCom wins £4m Greene King task

– MediaCom TMB has been awarded the £4 million media planning and buying task of the brewer and pub chain, Greene King, following a competitive pitch.

– MediaCom TMB has been awarded the £4 million media planning and buying task of the brewer and pub chain, Greene King, following a competitive pitch.

The review came about following Greene King's £182 million acquisition of rival brewer, Morland, in the summer of 1999. MediaCom was Morland's incumbent agency whilst BJK&E handled Greene King.

The final pitch came down to a two way shoot between the incumbents following the early round elimination of Universal McCann and Optimedia.

The creative account, held by McCann-Erickson, is unaffected by the review.



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