MediaCom wins Citrix Online brief

LONDON - Citrix Online, a division of the IT software company Citrix Systems, has awarded the WPP-owned MediaCom its UK radio and print buying and radio creative accounts.

Citrix... Mediacom
Citrix... Mediacom

MediaCom pitched against the incumbent agency, Radio Works, Universal McCann and All Response Media to win the business.
MediaCom Create, MediaCom’s creative division, will handle the Citrix Online radio creative work.

Citrix Online delivers web-based products and services that provide remote access and support for consumers and businesses. The company produces a range of conferencing and systems support products.

Citrix Systems kicked off a review of its global media planning and buying business in February this year.