MediaCom wins Now That's What I Call Music brand

MediaCom has won the £7 million media account for the music compilation brand Now That's What I Call Music after a competitive five-way pitch.

Now, which is jointly owned by the world’s two biggest record companies Universal Music and Sony Music, previously used Starcom.

Manning Gottlieb OMD, the7stars and Arena Media also took part in the pitch.

MediaCom, Britain’s biggest media agency, has also recently won Paddy Power Betfair’s estimated £40m business. The company consolidated its spend after the merger of Paddy Power and Betfair. 

But the agency, which topped Campaign’s new business tables last year after winning Tesco, suffered a major setback two weeks ago when MediaCom lost Volkwagen’s estimated £2bn global media account to PHD in a consolidation.

MediaCom handled about 90% of the business worldwide, including most of Volkswagen’s brands in the UK apart from Seat, Porsche and Bentley.