MediaCom's senior digital executive to join rival business

Jason Dooris, the UK chief executive of MediaCom's digital

operation,, has resigned to help launch a rival global


Dooris will work with Geoff Rapp, the former internet communications

manager at Emirates Airlines - a client of

Rapp, who left the airline last summer, has been appointed global

vice-president of the network, which is backed by a top-five traditional

media agency.

Details of the new venture are still under wraps, but it will adopt a

similar working relationship to that of and MediaCom, in that

the digital arm will support the traditional media division by offering

online planning and buying. The start-up will have clients in the

automotive, IT, retail and finance sectors.

Dooris, who also holds the additional position of the deputy chief

executive for Europe, joined as the managing director in


He went on to run the division after its merger with the fellow Grey

digital subsidiary, Beyond Interactive, last summer, running a team of

30 employees and handling clients including Mars Confectionery, Procter

& Gamble and

Before joining, Dooris was the media director at the

full-service interactive agency Organic Online, overseeing the Nike,

Hewlett-Packard, DaimlerChrysler and BT accounts. He also spent three

years at MindShare where he first worked on the Emirates business.


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