Mediaedge:cia retains Henkel media

LONDON - Mediaedge:cia has retained the consolidated £4 million UK media planning and buying account for Henkel, the FMCG company that owns brands including Right Guard and Schwartzkopf.

Right Guard... owner reappoints MEC
Right Guard... owner reappoints MEC

Henkel reappointed Mediaedge:cia, the incumbent on the deodorant and shampoo brands, after a pitch last month against The Media Shop, which previously handled the Henkel adhesive brands including Pritt Stick and the Omnicom-owned M2M.

Henkel appointed Miles Calcraft Briginshaw Duffy to handle its £4 million UK advertising account in October.