Mediaedge:cia wins Activision Blizzard £150 million global media account

LONDON - Activision Blizzard, the US video game publisher, has awarded WPP-owned Mediaedge:cia its £150 million global media planning and buying business.

Activision's Guitar Hero
Activision's Guitar Hero

The agency beat the incumbent, MediaVest, and the pitching agencies MPG and OMD to the business. The global account includes on- and offline media for the Vivendi-owned company.

The  review, whcih was run out fo the US , kicked off in February this year.

Activision Blizzard is a joint venture between Activision, which developed Guitar Hero, and Vivendi Games.