The account, which the agency claims to be worth £1m, was previously handled by Rocket with media buying through PHD. The previous media strategy has concentrated on TV and online advertising.
Ian Redman, client services director at Mediaedge:cia, said: "Crusha is a brand with a long heritage, which has been revitalised since Silver Spoon acquired the business."
Louise Vickers, the brand manager for Crusha, added: "We have a number of exciting plans for Crusha this year and feel confident that we can continue to build the brand through our relationship with Mediaedge:cia."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.