National sales representation for the Lincolnshire Standard Group
and Four Counties Newspapers is set to move to Mediaforce, following the
companies acquisition by Johnston Press.
The two regional newspaper groups, which were sold by Southnews last
week in a pounds 16.5 million deal, have been represented by Clacksons
for the last four months. Before that they were represented by CIN.
The purchase includes 14 weekly papers with a combined circulation of
just under 200,000 copies. Titles include the Boston Standard,
Gainsborough Standard, Skegness Standard, Scunthorpe TV Trader and the
Worksop Trader News. The papers will be incorporated into Johnston
Press’s North and East Midlands divisions.
Southnews only acquired the papers two months ago when it bought all the
remaining papers owned by Denitz Media, the venture capital-backed
consortium that took over the Adscene group last year. Southnews only
wanted the Kent and London newspapers that operate in its core market,
so its disposal of the Lincolnshire titles was inevitable.
All Johnston Press’s other newspapers are represented nationally by
Chief executive Tim Bowdler said he had not yet focused on the national
sales issue but conceded that consolidating the new titles into
Mediaforce was a logical step.
The acquisition provides some consolation for Bowdler, who lost out to
Newsquest in the bidding for Newscom. At the time he said that at pounds
18 per share (Newsquest’s offer), ’Newscom would not add value to our
Commenting on the new competitive threat he said: ’Newsquest has paid
such a high price, it will want to extract a decent profit from Newscom.
I don’t expect it to do anything daft.’