Cumbrian Newspapers is to close its London sales office and
transfer national representation to Mediaforce.
The three sales staff, who are headed by David Kelsey, are to transfer
to Mediaforce. Chief executive Malcolm Denmark said the sales house
would be recruiting additional staff.
Cumbrian Newspapers publishes ten papers in the North-west, including
the daily News & Star in Carlisle, the North West Evening Mail in Barrow
and others such as Whitehaven News, Cumberland News and the Hexham
Cumbrian Newspapers in London also represented the Oban Times and the
Tweedale Press and these will also move to Mediaforce. Tweedale Press
was acquired by Johnston Press last November for pounds 8 million.
Mediaforce won the business in a competitive pitch against Amra and
Its regional portfolio and the fact that it has an Edinburgh office were
two factors that helped it win the contract.
Denmark commented: ’We are strong in Scotland, where we have all the
major weeklies plus Johnston’s titles on the borders, so these papers
will fit nicely into our sales portfolio.’
The titles will be sold by one of the two Mediaforce groups that handle