Mediahead wins Longines media planning and buying

LONDON - Longines Watches, part of the Swatch Group, has appointed Mediahead to handle its media planning and buying.

Mediahead, formerly CDP Media, will manage planning and buying for Longines' continuing "Elegance is an attitude" campaign. Creative is developed in-house.

The agency's capture of the Longines business solidifies its hold on Swatch business. It also works on the Swatch, Omega and Rado brands.

Mediahead's director Toni James will run the new account.

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