The US ad agency, Mullen, which is launching into Europe with a
search for creative and media partners, has appointed Mediapolis as its
agency of record for international media planning and buying.
Mullen is planning to set up an operation in Europe to provide an
international service for its US clients.
The agency already has experience of international advertising, having
created the global campaign for the Swiss Army brands earlier this
year.
But the agency does not have its own global network.
The agency shortlisted a number of media companies in its search for a
media partner, with Osprey Park and Frontline Media pitching against
Mediapolis in the final round. Mediapolis was confirmed as the winning
agency this week and will handle all media planning and buying outside
the US, using a core team based in London.
Mediapolis will work initially on the information technology company,
EMC - one of Mullen’s biggest international clients and the account
which is the catalyst for its expansion into Europe.
Mullen bills dollars 250 million in the States, with a client portfolio
including General Motors, Agfa, Stanley Works and LL Bean.
Alan Johnson, Mullen’s senior vice-president and director of media
services, said of Mediapolis: ’It brings best-of-class capabilities, a
real energy and enthusiasm.’
Marc Mendoza, Mediapolis’s managing director, said: ’Mullen is renowned
for quality communication strategy and building brands in the US and
it’s an enormous compliment to Mediapolis to be chosen to partner the
agency.’
