MediaVest has hired a commercial director to oversee its business
strategy as it beds down the pounds 40 million of new business it has
won this year and prepares for a new phase of expansion.
Linda Smith will move to MediaVest from Media Sales & Marketing, the
Capital-owned sales house, where she is marketing director. Smith is
expected take up her new post by the end of the year, but in the
meantime will be helping to wind down MS&M, which is closing in the wake
of Capital’s takeover of Virgin Radio earlier this year.
As the commercial director of the pounds 400 million-billing MediaVest,
Smith’s brief will be to co-ordinate its development strategy, bringing
more of a business focus to the shop.
Smith will also help to run MediaVest’s day-to-day operations, forming a
triumvirate with the joint managing directors, Chris Locke and Robert
Ray, under the chief executive, Jim Marshall.
Her brief will be to ensure that the managing directors can concentrate
on servicing clients and handling media rather than becoming embroiled
in the business of running MediaVest.
Smith will also focus on MediaVest’s business strategy, overseeing new
business and looking at the feasibility of start-ups and joint
MediaVest, formerly the Media Centre, was launched earlier this year as
part of the new international media network for MacManus, the holding
company for MediaVest and its sister creative agency, DMB&B.
Following the name change and a string of new-business wins, such as the
pounds 20 million press buying account for the Central Office of
Information and the pounds 15 million centralised media business for
Associated Newspapers, MediaVest is keen to drive its market positioning
forward in the UK.