MediaVest hires MS&M’s Smith

MediaVest has hired a commercial director to oversee its business strategy as it beds down the pounds 40 million of new business it has won this year and prepares for a new phase of expansion.

MediaVest has hired a commercial director to oversee its business

strategy as it beds down the pounds 40 million of new business it has

won this year and prepares for a new phase of expansion.



Linda Smith will move to MediaVest from Media Sales & Marketing, the

Capital-owned sales house, where she is marketing director. Smith is

expected take up her new post by the end of the year, but in the

meantime will be helping to wind down MS&M, which is closing in the wake

of Capital’s takeover of Virgin Radio earlier this year.



As the commercial director of the pounds 400 million-billing MediaVest,

Smith’s brief will be to co-ordinate its development strategy, bringing

more of a business focus to the shop.



Smith will also help to run MediaVest’s day-to-day operations, forming a

triumvirate with the joint managing directors, Chris Locke and Robert

Ray, under the chief executive, Jim Marshall.



Her brief will be to ensure that the managing directors can concentrate

on servicing clients and handling media rather than becoming embroiled

in the business of running MediaVest.



Smith will also focus on MediaVest’s business strategy, overseeing new

business and looking at the feasibility of start-ups and joint

ventures.



MediaVest, formerly the Media Centre, was launched earlier this year as

part of the new international media network for MacManus, the holding

company for MediaVest and its sister creative agency, DMB&B.



Following the name change and a string of new-business wins, such as the

pounds 20 million press buying account for the Central Office of

Information and the pounds 15 million centralised media business for

Associated Newspapers, MediaVest is keen to drive its market positioning

forward in the UK.



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