MediaVest lands Barratt homes media brief

LONDON - Barratt Developments has appointed the London-based MediaVest and MediaVest Manchester to handle its £12 million planning and buying account.

The home construction group previously used MediaCom North to handle the bulk of the business, but has moved the account to MediaVest after a pitch against undisclosed agencies (Campaign, 18 May). MediaVest Manchester will handle regional elements of the buying.

Barratt originally called the pitch in a bid to consolidate its media arrangements into one group. In addition to MediaCom, it also uses other agencies, including the Manchester-based Charterhouse Advertising & Marketing.

MediaVest will work across four brands: Barratt Homes, David Wilson Homes, Ward Homes and Wilson Bowden Developments. The bulk of spend will go on national and regional press to highlight the launch of new developments.