MediaVest Manchester wins £9m Page & Moy account

Page & Moy Travel Group, the tour operator, has appointed MediaVest Manchester to handle its £9m media planning and buying business.

MediaVest Manchester: wins Page & Moy account
MediaVest Manchester: wins Page & Moy account
The group, which owns the Page & Moy, Travelsphere and Just You brands, launched a review last month to appoint an agency after traditionally handling it in-house.

Page & Moy, which is celebrating its 50th anniversary this year, specialises in escorted holidays for the over-45s.

Some £4.5m of its media spend last year was allocated to the Travelsphere brand, while Nielsen figures show that £2.4m was spent on Page & Moy, and £1.9m on single traveller sub-brand Just You.

Its trips include river cruises on the Nile and visits to the Great Wall of China.

The win follows speculation that Aegis Media is plotting a bid to acquire MediaVest Manchester and is expected to swoop within weeks.