MediaVest Manchester wins race to incorporate MindShare North

MediaVest Manchester is subsuming MindShare North - pounds 15 million worth of clients and half its staff - after a rocky year for the WPP-owned operation.

MediaVest Manchester is subsuming MindShare North - pounds 15

million worth of clients and half its staff - after a rocky year for the

WPP-owned operation.



CIA Media Solutions had been trying to take over MindShare’s business

itself, but the faltering operation preferred MediaVest Manchester’s

terms.



MindShare North’s broadcast manager Rebecca McIndoe, media manager

Deborah Usher and media executive Catrina Page joined their new agency

on Friday, alongside key clients Gala Bingo, Hogs and Argos. Three staff

have been made redundant.



Andrew Stothert, J. Walter Thompson Manchester’s chief executive said:

’We have been approached by many media companies and feel that MediaVest

is the best solution for both Manchester MindShare and our clients.’



With billings of over pounds 76 million, MediaVest Manchester is now the

largest media shop outside London, though most of its clients are

national.



A Manchester Evening News report compiled by Ernst & Young has just

named the agency as one of the fastest growing large businesses in the

north.



Its key clients are Northern Rock, Britannia Music, Holland and Barrett,

Marks & Spencer Financial Services and Norwich Union. MediaVest owns a

19.9 per cent stake in the agency, and the remainder is owned by its

three directors.



MindShare Manchester was formed two years ago after WPP merged the media

operations of JWT and Ogilvy & Mather. When this happened, JWT

Manchester media director Beth Atkin left because she did not want to

work for a media dependent. She was replaced by her deputy, Jill Thomas,

who left in the summer.



The agency had also lost its business directors, Marcus Hall and Tamsin

Winstanley, and recent account losses included Greenalls and Plumbs.



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