Chrysalis Radio Group is to review the pounds 3 million creative
account for its Heart radio brand after appointing Media-Vest to the
The move comes three months after the departure of Walker Media's
managing partner, Andrew Sherman, to MediaVest as the joint deputy
Sherman had handled the Heart business while at Walker.
Walker was handed the media business in 1998, after Chrysalis decided to
move the brand's full-service brief out of Leo Burnett. Elliot Borra
Perlmutter, which picked up the creative account at the time, is facing
the creative review.
"We are delighted to be working with Heart," Sherman said. "We are
looking forward to making a contribution in building on the station's
Heart 106.2 boasts 1.5 million listeners in London, second only to
Capital FM in the commercial radio market. Heart FM is the leading
station in its Midlands transmission area, with more than 800,000
Its total number of weekly listeners was down slightly year on year for
the first quarter of 2001 to 2.27 million.
"We were very impressed with the MediaVest offering," Steve Parkinson,
the group marketing director for Chrysalis Radio and managing director
for Heart, said. "They demonstrated a clear understanding of our
business needs and have a strong track record in the commercial radio