WPP has poached Irwin Gotlieb, chief executive of MediaVest
Worldwide, to fill the new role of worldwide chairman and chief
executive of MindShare and is preparing to launch MindShare US.
Gotlieb, who was responsible for creating the number one US TV buying
agency, TeleVest - now called MediaVest - will join MindShare in
His brief will be to develop a MindShare operation in North America,
where the WPP agencies, J. Walter Thompson and Ogilvy & Mather, have
been slow to co-operate on media beyond a sketchy TV buying venture, the
Gotlieb will also have responsibility for driving the establishment of
the MindShare network and resolving a number of cultural differences
between the JWT and O&M agencies.
Gotlieb’s performance at MediaVest, which won the dollars 1.2 billion
Procter & Gamble TV buying account, helped secure him the post. Martin
Sorrell, the chief executive of WPP, said: ’The fact that MindShare has
been able to attract such an extraordinary talent as Irwin is
confirmation of the strengths of the MindShare concept.’
Gotlieb is being replaced at MediaVest by Mike Moore, the former
vice-president of media development at MacManus, who is being brought
out of retirement.