How the meerkat transformed the fortunes of

LONDON - Read how VCCP planned its successful ad strategy to turn round the flagging fortunes of

The agency explains how it planned one of the year's most successful UK ad campaigns, featuring Aleksandr the Meerkat.

CampaignLive is publishing a weekly series bringing you all the shortlisted entries for the 2009 APG Creative Strategy Awards.

This week, alongside the meerkat ads, you can read about the planning for a campaign for RSPCA New South Wales and a hoax website for Skcin, highlighting the dangers of skin cancer.

APG Creative Strategy Awards 2009