Tamara Ingram has been appointed global chief executive of J Walter Thompson in the wake of a discrimination law suit naming the incumbent, Gustavo Martinez.
What can the agency expect from its new chief? If there’s one thing everyone agrees about Tamara Ingram, J Walter Thompson’s new global chief executive, it’s her energy – not for nothing is her nickname Hurricane Tam.
Ingram took the chief executive job yesterday (17 March) in the immediate aftermath of Gustavo Martinez’s resignation.
The incumbent CEO stepped down after he was accused of making sexist and racist remarks in a discrimination lawsuit filed by the agency’s global chief communications officer, Erin Johnson, a week earlier.
Also in the news
- Ingram thanks Martinez's 'energy and commitment' in JWT email
- School Reports 2016: J Walter Thompson London
- WPP probes claims of racism and sexism against JWT CEO
In an increasingly digital and algorithmic world, it could be tempting to turn our backs entirely on demographics.
But this is certainly not the answer if marketers want to put mindsets at the heart of their messages and genuinely get under the skin of consumer behaviour, writes Matt Jarman, director of data and insight, CACI DataLab.
Millennials? Silver Surfers? Gen Z? Labelling a cohort of people by age isn’t particularly clever or insightful and is side-lining marketers from talking to real people.
Continue reading, Dump the bullsh*t buzzwords and seek out the DNA of the nation.
- A view from Dave Trott: You can't change things without changing them
- Do we love Ronaldo enough to watch Monster Headphones take him out for tea?
Ownership of smartwatches in the UK has more than doubled year on year, from 320,000 to 720,000, according to research from YouGov.
Its quarterly study found that over the past three months, total wearable-device ownership has grown from 2.85 million to 3.6 million.
Watch Chloe Sevigny in Apple's ad (below).
Also in the news
- Campaign Viral Chart: Adidas' goalkeeping masterclass video
- Big data is about to go mega and the results could be evil
- Barclays to maintain Premier League ties despite ending title sponsorship
The first of two campaign ads features Riley, a co-presenter of Channel 4 game show Countdown, who is famed for her maths prowess.
It is the first in a two-part video series, created by Saatchi & Saatchi London. MEC bought and planned the media.
The second ad will feature Stephen Fry, the actor and presenter of BBC2 quiz show QI, who is asked to find a word that sums up why anyone would choose a slower network than EE.
More advertising news
- Hollyoaks cast swap innuendos in Electoral Commission ad
- M&S Easter ad plays on 'chicken and egg' riddle
- A deaf dancer feels the beat for Smirnoff's 'We're Open' campaign
Amazon’s UK boss Christopher North is leaving the company to become president and chief exec at US etailer Shutterfly.
The move will be effective as of 31 May and will end North’s five years in charge of Amazon in the UK.
Under North the UK operation has seen strong growth and has consolidated its position as one of Amazon’s most important markets outside the US.
However, his time has also been beset with controversies over Amazon’s tax arrangements and working conditions in its distribution centres.
More people moves
- Ian Maynard departs Rapp Media after 14 years
- Innocean hires former Cheil UK COO Pye
- Future raids Telegraph and Time Inc for senior sales hires
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