The appointment marks the first time that Edinburgh has awarded a banner contract to one company -- previously it was done on an ad hoc basis. It is also the first major city banner contract to come up for pitch since Mega Profile was wound up early this summer.
The three- to five-year deal gives Megaposter exclusive rights to install giant poster ads on buildings undergoing refurbishment under Edinburgh council's statutory notice system. The company expects to erect a dozen of its giant poster sites a year.
Megaposter is currently in negotiation to extend the council restrictions, which limit the size of banners within the World Heritage area.
Ian Bohn, sales and marketing director of Megaposter, said: "We prefer to work together with planners and our experience in major cities like Birmingham, Manchester, Glasgow and Edinburgh illustrates the benefit of consultation leading to adopted policy guidelines. A very high proportion of our applications are being granted and about 70% of our current inventory has full consent, with several decisions pending."
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