- Worldpop.com, the pop music portal, has signed solo artist and spice girl Melanie C as its advertising spokeswoman.
Melanie will front a national radio, poster and press campaign, which will carry the tagline 'Have you Heard?
The music website is also to be one of the headline sponsors of Mel C's up-coming UK tour. Fans will be able to access an exclusive behind the scene tour video diary on the worldpop.com website.
Chairman of Worldpop.com, Peter Powell, said: "Melanie C is a great star and worldpop.com are absolutely thrilled to be associated with such a unique talent."